The Internet is full of "too good to be true" information and offers, and your consumers are getting wise about detecting content that is not genuine. In today's world of social connections and fostering relationships with your clients, authenticity in your online marketing is a...
Your website is full of informative, engaging content on topics highly searched by your target audience. Your site design is clean, responsive, and optimized for maximum exposure on search engines. Your website is doing all it can to attract new leads - or is it? If...
Poor web design is the first step on a slippery slope of poor website user experience and a failed website – a trap into which many local businesses in Plantation and South Florida fall. If your website loads slowly, is hard to navigate, and does...
There are many ways to improve the traffic coming to your Fort Lauderdale business's website – good web design, high quality content, responsible keyword use. Another important one is backlinks. Backlinks are links going to your website's pages that come from other websites. Google factors in...
Local business listings are one of the keys to Internet marketing success and better lead generation. Every business should make sure they have a presence on the major local business listing sites – Google, MapQuest, Yelp – and depending on your type of business, there...
Consistent name, address, and phone numbers on your website and in local listings are a vital part of Internet marketing for businesses across South Florida because it answers one of the most basic questions your target audience searches for: who are you, where are you,...
A single mistake on social media could have your company as the laughing stock of the Internet for days. Sure, going viral is great, but only for the right reasons. Before you make a Facebook faux-pas, familiarize yourself with these three common social media mistakes. Mistake...
One of the most difficult parts about getting a new website or blog off the ground is writing those first few posts. You may have started your site concept with tons of ideas in mind, but when it comes time to put your fingers to...
By now you've likely spent time developing your SEO and marketing plan to drive more traffic to your site. But have you given any thought to what your new visitors do once they get to your home page? Getting web traffic to your site is...
In 2014, the world of Internet marketing hit a tipping point. For the first time since the introduction of mobile Internet availability via smartphones and tablets, digital media engagment on mobile surpassed that of desktops, according to comScore. In 2015, that trend shows no sign...