17 May How Lead Magnets Help Your Hollywood, FL Business Get Customers
Your website is full of informative, engaging content on topics highly searched by your target audience. Your site design is clean, responsive, and optimized for maximum exposure on search engines. Your website is doing all it can to attract new leads – or is it?
If you really want to pull in your ideal clients, you need a strong lead magnet on your website. A lead magnet is an irresistible offer that gives your visitors something of value in exchange for their contact information. That “something of value” can be an offer to download your free eBook or a discount code or free shipping from your online store. The point isn’t so much to give away free stuff, it is more focused on capturing a potential client’s contact information so you can follow up after they’ve left your website.
Lead magnets should be offers for things you know your visitors would want from your Hollywood, FL business. If you are a law firm, consider writing an eBook on the most dangerous intersections in South Florida and what to do if you are in a car accident. If you run a retail website, coupons or special bonus offers, like free shipping, are great incentives for people to share their email address and other pertinent contact info.
Remember that your potential customers will not give their information unless they know they are getting something useful in return. Adwire Media can help you develop a lead magnet campaign that entices your visitors to give you the information necessary to convert them into clients! Fill out our contact form to learn more about our marketing services, or give us a call at 855-692-3947.