In 2014, the world of Internet marketing hit a tipping point. For the first time since the introduction of mobile Internet availability via smartphones and tablets, digital media engagment on mobile surpassed that of desktops, according to comScore. In 2015, that trend shows no sign...
A significant part of marketing to your target audience is getting their attention and then getting their contact information. Lead magnets are a great way for Boca Raton businesses to grab their attention, and can even help you with the data collection process. Below are...
Google Analytics can tell you a lot about what content on your website performed the best, what your top sources of traffic were, and whether or not your website has "seasons" of peak performance. Take a look at your web traffic year in review and you...
A lot of people are questioning the importance of keywords in the current digital marketing landscape. There have always been a lot of factors that search engines consider when returning search results and ranking pages. And things have evolved quite a bit in the last...
Do you know the first step to developing a great, high-traffic website? It's not an amazing design or engaging content, it's knowing your target audience. Before you start talking to your web designer or working with your content team to write your landing page copy,...
Social media is all about sharing content that your followers will engage with, enjoy, and share with their own followers. So why would you share just your own content on your social media accounts? If you're only sharing your own stuff, your social profiles could...
Keywords tell the search engines what a page is about. And humans performing a search query will enter keywords into the search engine to produce results that will lead them to a web page (hopefully yours) that lets them accomplish their goal. So when picking...
Part of optimizing your website for maximum search ranking and user-friendliness is ensuring the search engines can index it and all types of users can read it. One aspect of site optimization is alt text - but just what is alt text and why is...
The two major forms of email marketing – email blasts and email drip campaigns – have their own merits and pitfalls. There's no single right fit for all businesses, so you'll have to weigh the pros and cons of each in order to determine the...
Handling negative online reviews are becoming the new standard that consumers use to judge businesses in today's technology-savvy world. Consumers can instantly access millions of reviews from people who have used a product or service, and then decide whether to buy that product or use...