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A significant part of marketing to your target audience is getting their attention and then getting their contact information. Lead magnets are a great way for Boca Raton businesses to grab their attention, and can even help you with the data collection process. Below are...

Google Analytics can tell you a lot about what content on your website performed the best, what your top sources of traffic were, and whether or not your website has "seasons" of peak performance. Take a look at your web traffic year in review and you...

Your website is full of informative, engaging content on topics highly searched by your target audience. Your site design is clean, responsive, and optimized for maximum exposure on search engines. Your website is doing all it can to attract new leads - or is it? If...

There are many ways to improve the traffic coming to your Fort Lauderdale business's website – good web design, high quality content, responsible keyword use. Another important one is backlinks. Backlinks are links going to your website's pages that come from other websites. Google factors in...

Local business listings are one of the keys to Internet marketing success and better lead generation. Every business should make sure they have a presence on the major local business listing sites – Google, MapQuest, Yelp – and depending on your type of business, there...

One of the most difficult parts about getting a new website or blog off the ground is writing those first few posts. You may have started your site concept with tons of ideas in mind, but when it comes time to put your fingers to...

In 2014, the world of Internet marketing hit a tipping point. For the first time since the introduction of mobile Internet availability via smartphones and tablets, digital media engagment on mobile surpassed that of desktops, according to comScore. In 2015, that trend shows no sign...