29 Jul Why Authenticity Is Vital to Your South Florida Business’s Online Marketing
The Internet is full of “too good to be true” information and offers, and your consumers are getting wise about detecting content that is not genuine. In today’s world of social connections and fostering relationships with your clients, authenticity in your online marketing is a must.
Authenticity in online marketing is simply being honest and transparent in representing your brand. You won’t convince too many consumers with vague claims like calling yourself “the best plumber in South Florida.” Unless you can back up that claim – such as with an award from a local consumer group – it probably won’t sway too many people. Consumers now look to Yelp, Angie’s List, and even ask their own social networks to confirm if your plumbing services are really the best in town.
To create a more authentic connection with your customers, remember that being honest is the best policy. Engage with your audience, build a brand they trust, confirm their trust with excellent customer service, and be as transparent as you can.
Your satisfied clients can also help create authentic online marketing. Share (with their permission) their testimonials and reviews of your business. This can help you show potential clients the kind of service they can expect from you and your staff.
Crafting and managing an online marketing campaign takes research and close monitoring. Let Adwire Media help you develop an authentic web presence. Fill out our contact form or give us a call to speak to an Adwire agent: 855-692-3947.